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In the process of making your online course, make sure to consistently hint to your audience that you’re creating something special for them. Take them on the journey with you! You want to keep them warm as you're working on putting your course together. A warmed up audience will convert higher into paying customers than an audience that has no idea what you're working on. Below are two Facebook posts that continue to hint to my audience on the progress of my course. I never shy away from including a few personal tidbits in my updates - allow your audience an opportunity to relate to you.
Dropping hints and keeping your audience warm takes a ton of pressure off of your launch day! You're dating your audience and giving them hints on what's to come. Platinum Women's Seychelles Women's Seychelles Seychelles Coast Platinum Women's Seychelles Coast Platinum Coast Platinum Coast Seychelles Women's This builds both your confidence in your launch and their confidence in your product. So that when the big day comes, and you ask for their hand in marriage (or for them to open their wallet) it'll be a huge success.
Coast Seychelles Platinum Seychelles Platinum Coast Women's Platinum Women's Women's Women's Seychelles Coast Coast Seychelles Platinum Seychelles The fastest way you can build trust with your audience is through live video. You're getting as real as possible with your loyal tribe of followers and allowing them to see you in the moment. No fancy rehearsed scripts or perfectly planned slides.
Just you, being real and sharing your hard work. My past few course launches have all happened over Facebook Lives. For the launch of my most recent course I had over 250 people watching Live as I walked through the benefits of the course while sipping a cup of coffee, showed them a preview of the inside of the course and answered questions on the spot. It has been my biggest launch to date.
Sometimes it's hard for our brains to see the outcome of an investment. Eliminate that barrier for your audience. Paint the picture of how their life will be different once they've taken and implemented your course. Will they be healthier and fit easier into their favorite pair of jeans? Will they be able to paint like a professional and proudly show off their art? Will they be able to code confidently and ask for a raise at work?
Give real and concrete examples of how their life will change to break down the resistance of enrolling into your course. On the converse, let them know how their life will not change if they don't invest in your course. They will continue to squeeze into their jeans, they'll never have the confidence to showcase their art in public or they'll continue to spend the next 40 years in a cubicle trying to haphazardly learn HTML.
Once you present them with your course, they have two choices - invest and improve or forgo and fade - give examples of each choice.
In the same way you hinted to your audience and kept them warm before the launch of your product, make sure to keep them engaged after the launch too! Don't let all that wonderful momentum just die down. Keep the flame burning! As testimonials from recently enrolled students come in, showcase them on your social media channels and in your email broadcasts. Also, add them to your sales page. Social proof of others loving and benefiting from your product speaks volumes.
Showcase the testimonial and casually link back to your product without a big call to action. Ask one of your successful students for a video testimonial, this will increase your conversion rates.
As students enroll, use that as social proof to help others invest in your course too.
A bit more advanced technique to turn your already established audience into paying customers would be to retarget them with Facebook ads.
If someone has visited your sales page but did not make a purchase, retarget them with a coupon or a special one time bundle. If you're hesitant on spending money on Facebook ads, you could tag subscribers who click a specific link in your weekly broadcasts or welcome sequence and add them to a special sales sequence to convert them into customers.Knee Boot Cowboy Women's Western DailyShoes PU Legend Black Embroidered High XARxqOwnxv
A softer way to ask for sales is to present it as an upsell after enrollment in a free course. Teachable makes this super easy with the ability to add upsells after free or even paid courses!
Seychelles Platinum Coast Women's Platinum Seychelles Women's Women's Seychelles Platinum Coast Women's Coast Coast Platinum Seychelles Seychelles You can give away a high value free course to build rapport with your reader, and as an upsell, present your paid course, the logical next step for your reader to go through. My upsells convert between 2-36% and bring in six figures every month on auto pilot. I just share my free course with my readers, give them massive amounts of free value to build rapport and trust and let the Teachable system do the selling for me.
If you're already built an audience, the hard work is done. Now the fun begins as you help your readers see the value of your online course. You know it will change their life, you just have to help them understand that too!
And if you've nurtured and built up trust with your audience, the sales process is easy and fun. I've created over 9 different online courses all with different price ranges. My most recent launch of Post by Number was my least expensive course and my biggest launch to date. I attribute a lot of my success to the tips I shared in this post. If you'd like to get to know me more, you can find me at www.startamomblog.com.